Become an Agency Owner | Farmers Insurance District 61
The Opportunity

Own a Farmers Agency.
District 61
Makes It Happen.

We're a #9-ranked Farmers Insurance district in Virginia built on one idea: give motivated people a real system for owning a real business. If you're ready to go, we're ready to build with you.

  • Two hiring paths — You Hire or We Hire — built around your style
  • 5-week structured training from day one to first production
  • District support, lead resources, and PRIME mentorship
  • Backed by the Farmers Insurance brand — trusted for 90+ years
  • No experience in insurance? We'll walk you through licensing
#9
Ranked 9th out of all
Farmers districts nationwide

Apply to Join District 61

Fill out the form below and a member of our team will reach out within one business day.

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Two Ways to Build Your Agency

Whether you recruit your own team or want us to handle it — we have a program for how you operate.

Option 1

You Hire

You recruit and bring in your own staff. We back you with tools, data leads, systems, and our full training program so your team produces fast.

  • 200 complimentary data leads at launch
  • Full District 61 training system access
  • University of Farmers coursework
  • Quoting tools, ABC support & free resources
  • Scorecard check-ins with the DM office
  • Licensing materials and study support

The 5-Week Agency Training Program

Structured to move fast and build real confidence. You'll know your products, your systems, and your pipeline by week five.

DAY 1
Onboarding & Overview
System access, agency setup, Apex overview & presentations
WK 1
Auto & Home Quoting
LG/Auto with Choice & Bristlecone, Home, SageSure/Kraft Lake, Life/Specialty/Likewize
WK 2
Communication Training
Scripts, objection handling, new agent communication cadence
WK 3
Customized CAST Training
Individualized coaching, advanced quoting, CRM & pipeline setup
WK 4–5
Live Production
Active quoting, real client interactions, and scorecard check-ins with the DM office

A System Built by Producers, for Producers

District 61's training program wasn't assembled from corporate playbooks. It was built by people who went from zero to top performers — and who know exactly where new agents get stuck.

By the end of the program you'll have real quoting experience, real scripts, and real activity habits that translate directly into production. Not just knowledge — results.

Quoting MasteryAuto, Home, Life, Specialty & Commercial lines
Communication SystemsScripts, objections, and follow-up frameworks
Lead GenerationFarmers Lead Marketplace + district-supported data leads
University of FarmersOngoing education through Farmers' own learning platform

Your Path to PRIME

PRIME is District 61's elite agency tier. Every new owner enters with a clear roadmap to get there — and we walk it with you.

01

Onboard & Launch

Get licensed, get set up, and start quoting within your first week with full DM office support.

02

Train & Produce

Complete the 8-week program, hit your early production benchmarks, and build your pipeline.

03

Scale Your Team

Add Protégé agents under your agency, grow your headcount, and increase your premium base.

04

Reach PRIME

Hit the PRIME threshold and join the elite tier of District 61 — high-volume, high-retention agencies.

05

Build Your Legacy

PRIME agencies are real assets — with value, equity, and the ability to be sold or passed on.

06

District Recognition

PRIME agents are featured in our leaderboards, newsletters, and recognized at District 61 events.

Have Questions Before You Apply?

Reach out to the District 61 team directly — no pressure, just a conversation about whether this is the right fit.

Contact District 61